Amit Mishra Director Ambrocia Seeds Pvt Ltd on his expectations from Union Budget 2020


Union Budget 2020 is not very far away and everyone is curious to know how this budget will shape up to propel consumer, industry and investor’s confidence and put India on the track on becoming a USD 5 Trillion economy by 2025.


I have been talking to people, who hold senior positions in the industry and has also been interacting with real people who matters most for the budget.


A fortnight back I had talked to Mr. Suraj Sharma, CEO, Punarvasu Financial Services Pvt. Ltd., who, as an investor, has been interacting with entrepreneurs, SME and MSME business persons on the regular basis. Mr. Suraj Sharma On His Expectations from Budget 2020


Couple of days back, I talked to Mr. Amit Mishra, Founder- Director of Agrius India Private Limited and Ambrocia Seeds Producer Company Pvt. Ltd. about his expectation from upcoming budget. His company has around 1500 acres of land under seed cultivation and distribution across Madhya Pradesh, Uttar Pradesh and Maharashtra. I also asked him about his opinion on much discussed fall in private consumption in India, which according to the experts is a worrisome sign. Since he has been constantly travelling into interiors of the country and has been meeting with farmers, I thought he is the right person to ask this question.


He said, “Government provide subsidies at four different level to the farmers; input level, output level, infrastructure level and food processing level. Seeds, irrigation, crop insurance, price support for the output, marketing support, support for warehousing and cold storage, support for food processing; you name any aspect of agri production and government have schemes for the same. Not only central government but state governments also provide bonuses and support to farmers.


Challenge is not the lack of support from government. In fact, there are too many schemes from the government for the agricultural sector. Even if government takes away few of them, it won’t matter. Actual challenge is these schemes reaching out to the farmers. I have witnessed massive leakage in the government schemes and public money being looted in the name of farmers. Would you believe if I tell you that there is no less than 30 to 40% leakage in almost all government scheme meant for farmers? In some areas, these leakages are to the extent of 50%. Even if the free kits are provided by the government, bills are inflated to bungle the money meant for farmers. This leakage needs to be stopped not only for the benefit of farmers but nation as a whole.”


Startled at this revelation, I asked him whether I can quote these numbers and attribute it to him and he strongly accepted to my question.


He continued, “What I expect from government in this budget is a three layer monitoring and audit mechanism, starting at block level, then next layer at district level and third at state level. Every Panchayat must be made to put all the information updated on Panchayat Building informing everyone in the village about schemes being run by government, money received and spent under each scheme and number of beneficiaries.


With so much technological advancement in the Information Technology field taking place in the country, government must make use of it and see that money reaches to actual beneficiary. This should be one of the crucial steps to be taken by the government.


Regarding your question of fall in private consumption in the country, my submission would be to look at overall growth or de-growth in the demand of any particular item. Please don’t take de-growth in the demand of any brand as a benchmark. With the change in time, there will be demand shift from one product to another and we should be factor it in while making any commentary. You might be seeing change in eating behaviour of urban population which is quite different from rural or rural-urban population; from breakfast items to quantity and quality being consumed for lunch and dinner. Similar pattern can be seen every aspect of life.


I am seeing demand shift, I am seeing Indian consumer’s awareness and demand for quality products and services but I am not seeing private demand de-growth. New players are challenging old guards; old guards are collaborating with new players for part of their work, old boundaries have already been dismantled and new boundaries are being set. So, I am not in agreement with this charade of de-growth in private consumption.


I hope I have answered your questions”.


I thanked him for giving his valuable time for this quick chat.

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Sanjeev jha
Very bold and apt commentary yes I do agree with shift in demand happening and companies who are pro active getting growth
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