Personal Branding During the Time of Covid19 Crisis


This ongoing crisis of Covid19 is already taking many jobs beyond the possibility; part of it due to the crisis and part of it due to the unknown fear of financial and economic uncertainty. A business leader or an HR-Head is also a human being and will succumb to his/her memories and heuristics. So, some very talented candidates will also lose the job during this period, as it happened during 2008 US Subprime crisis.


But this time is not the time to sit and curse this challenge but this is the time to focus on your personal brand. As some talented people may lose job during this pandemic covid19 due to the fear of uncertainty, they will be picked up again much sooner than they can expect when economy picks up steam once again. They are just needed to stay focused on building their personal brand and communicating it to the target audience.


Many neuroscience researches says that human brain receives more than 11 million bit data but can process not more than 50 bit per second and that's why, many decisions are made even before blinking the eye. Robert Cialdiani, the bestselling author of “Influence” and “Pre-suation” has rightly said that we "pay" attention of something which is important to us because we trade it off with attention on something else which we don’t find important.


The first process of brand decision involves forming the representations of choice alternatives- that is, brand identification. This entails processing of incoming information, so that different options for choice are identified. At the same time, your customer needs to integrate the information on internal states (candidate requirement to fill the position) with external states (job description and requirements).


Humans are predominantly visual creatures and most of the information we receive is visual. Even if receive the information through other senses, we try to visualize the image of the product. Milosavljevic, Koch and Rangel in their research paper in 2011 had indicated that consumers can identify two different food brands and make their mind about which they prefer in as little as 313 milliseconds or roughly one third of a second. I am not saying that you are a food brand, but what’s wrong in becoming so desirable. Just think over it.


Recent studies in neuroscience indicate the four fundamentals of attention: 1) saliency filters or bottom up features 2) Top-down control 3) competitive visual selection; and 4) Working memory. First one is saliency filters or bottom up features, which means what you have in you to offer. Bottom up or saliency filters automatically select most important information from all the available information. So, if your elevator pitch, salient features of your personal brand is not fitting in with the memory and heuristics of your recruiter, then you will definitely not be picked up despite all your talent when they are in rush. Your cognitive load can’t hold too much of information at one time and so of your recruiter’s. Economy will start picking up the steam sooner than later. Human mind can’t stay in pain for too long; it will fight back to gain control over the situation. And when it will start picking up the steam, your recruiters will be in hurry to fill the position and then your bottom up information should be ready for them to pick you up among the crowd.


How can you do that:

1) Make of list of what you stand for

2) Make a list of your destinations

3) Connect the dots of what you stand for and what where are your destinations

4) Take help of your colleagues who can critically advise you

5) If possible, talk to your boss from either current or previous organizations and discus what you have prepared

6) Create a back story and start communicating it along with your check list on the regular basis with your target audience using social media, messaging apps, direct call and one to one meetings.

7) Another option will be to take help of manpower consultants and have been doing the work of profile creation and personal branding, because they have been working in the thick and thin of recruitment work.


One time final request; don’t waste your time on cursing the pandemic; it is what it is. When it will retreat, it will leave behind a fertile land, on which you can grow the tree of your successful life.

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Abhay
Very well written...interesting Blog...
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